Last Modified: March 6, 2026

STIR Institute, LLC (Michigan, USA) and STIR Strategies, Inc. (Ontario, Canada) (collectively “STIR,” “we,” “us,” or “our”) respect your privacy and are committed to protecting it through compliance with this Privacy Policy.

Throughout this Privacy Policy, we refer to any person accessing or using these websites as “you,” or the “User.”

This Privacy Policy describes how we collect, use, maintain, protect, and disclose information collected through our websites, including www.STIRinstitute.com, www.STIRstrategies.ca, and their subdomains (collectively, the “Websites”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

On or through these Websites.

In email, text, and other electronic messages between you and these Websites.

When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Privacy Policy.

GOVERNING ENTITY

The entity responsible for collecting and processing your Personal Information will depend on the service or transaction involved. If you interact with STIR Institute, LLC, your information will be processed in accordance with applicable United States law. If you interact with STIR Strategies, Inc., your information will be processed in accordance with applicable Canadian and Ontario privacy laws.

CONSENT

By using our Websites, registering for services, or otherwise providing Personal Information to us, you consent to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy and as permitted by applicable law.

Where required under Canadian privacy law, we will obtain your consent before collecting, using, or disclosing your Personal Information, except where such consent is not required or is otherwise permitted by law.

You may withdraw your consent to the use of your Personal Information at any time by contacting us using the contact information provided in this Privacy Policy, subject to legal or contractual restrictions.

LIMITING COLLECTION AND RETENTION

We collect only the Personal Information that is reasonably necessary to provide our services, operate our Websites, communicate with you, and comply with our legal obligations.

We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or regulatory requirements. When Personal Information is no longer required, we will securely delete or anonymize it.

SAFEGUARDS AND ACCOUNTABILITY

We are responsible for Personal Information under our control and have implemented administrative, technical, and physical safeguards designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Access to Personal Information is restricted to employees, contractors, and service providers who require the information to perform their duties and who are contractually required to maintain its confidentiality.

THIS PRIVACY POLICY DOES NOT APPLY TO INFORMATION COLLECTED BY

* Us offline or through any other means, including on any social media platform profiles operated by STIR or Matthew Riven or any third party (including our affiliates and subsidiaries); or

* Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from, or on, the Website. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

Please read this Privacy Policy carefully to understand our policies and practices regarding your “Personal Information” (as defined below in INFORMATION WE COLLECT) and how we will treat it. If you do not agree with our policies and practices, your only choice is not to use our Websites. By accessing or using these Websites, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of these Websites after we make changes is deemed to be your acceptance of those changes, so please check the Privacy Policy periodically for updates.

OUR PRIVACY ASSURANCE

* We do not sell your Personal Information to any nonaffiliated third parties.

* We do not share your Personal Information with nonaffiliated third parties that would use it to contact you about their own products and services, unless you have allowed us to do so and as permitted pursuant to a joint marketing agreement.

* We require our employees and independent contractors to protect your Personal Information and keep it confidential. We require persons or organizations that represent or assist us in serving you to keep your information confidential.

CHILDREN UNDER THE AGE OF 18

Our Websites are not intended for children under 18 years of age. No one under the age of 18 may provide any Personal Information to, or on, the Website. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any information on these Websites, or on or through any of its features/functionality, make any purchases through the Website, use any of the interactive features that may be available on these Websites, or provide any information about yourself to us, including your name, address, telephone number, email address or any user name you may use. If we learn that we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected] or [email protected].   

INFORMATION WE COLLECT

We collect several types of information from and about users of our Websites, including log data, device data, and Personal Information.

Log Data: When you visit our Websites, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, your search history on the Websites, the time and date of your visit, the time spent on each page, and other details. Device Data: We may also automatically collect data about the device you’re using to access our Websites. This data may include the device type, operating system, unique device identifiers, device settings, and location data. What we collect depends on the individual settings of your device and software.

Personal Information: We may collect information from you while you use these Websites, including:

By which you may be personally identified, such as your name, postal address, email address, telephone number, account names, credit card information, other payment method information, and other identifying information that you choose to share with us by which you may be contacted online or offline (“Personal Information”); and/or

That is about you but individually does not identify you, such as your annual revenue, gender, certain demographic information. This information is not considered Personal Information, as it is anonymized statistical data.

HOW WE COLLECT INFORMATION

Information We Collect Automatically: As you navigate through and interact with our Websites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, as described above. The technologies we use for this automatic data collection may include cookies, flash cookies, or web beacons. For more information on these technologies, see our DATA COLLECTION POLICY below. The information we collect automatically is statistical data and does not include Personal Information, but we may maintain it for any of the reasons listed in HOW WE USE YOUR INFORMATION.

You Provide Directly to Us: The information we collect on or through our Websites may include:

* Information that you provide by filling in forms on our Websites. This includes information provided at the time of registering to use our Websites, signing up for our emailing list, or while making a purchase. We may also ask you for information if you report a problem with our Websites;

* Records and copies of your correspondence (including email addresses), if you contact us; and/or

* Details of transactions you carry out through our Websites.

Information Provided to Us by Third Parties: If we receive Personal Information about you from a third party (for example, our business partners), we will protect it as set out in this Privacy Policy. If you are a third party providing Personal Information about somebody else, you represent and warrant that you have such person’s consent to provide the Personal Information to us.

Data Collection Policy: The technologies we use for automatic data collection on these Websites may include:

* Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Websites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites;

* Flash Cookies. Certain features of our Websites may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Websites. Flash cookies are not managed by the same browser settings as are used for browser cookies; and/or

* Web Beacons. Pages of the Website, and our emails, may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages, or opened an email, and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

Automated Tools and Artificial Intelligence

We may use automated systems, software tools, or artificial intelligence technologies to assist with operating our Websites, analyzing user interactions, improving services, responding to inquiries, or supporting administrative functions. These tools may process information you provide to us or information collected through your use of the Websites.

Any such tools are used to support our business operations and are subject to appropriate safeguards designed to protect Personal Information in accordance with this Privacy Policy. Automated tools are not intended to make decisions that produce legal or similarly significant effects concerning you without human involvement.

DO NOT TRACK

“Do Not Track” is a preference you can set in your browser to let websites you visit know that you do not want them collecting certain information about you. We do not currently respond to, or honor, Do Not Track signals or requests from your browser.

THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Some content or applications on the Websites are served by third parties, including servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our Websites. The information they collect may be associated with your Personal Information, or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Analytics Services

We may use third-party analytics services (such as Google Analytics or similar tools) to help us understand how users interact with our Websites. These services may use cookies and similar technologies to collect information about your use of the Websites, including your IP address, browser type, pages visited, and time spent on pages. This information is used to analyze website usage, improve our services, and enhance user experience.

These analytics providers may process information on servers located outside your jurisdiction. For more information about how these providers handle your data, please refer to their respective privacy policies.

HOW WE USE YOUR INFORMATION

We may collect your information for a number of reasons, specifically:

* To enable you to access and use our Websites;

* To enable you to customize or personalize your experience of our Websites;

* To contact and communicate with you;

* To prevent fraud;

* For internal record keeping and administrative purposes;

* For analytics, market research, and business development, including to operate and improve our Websites;

* To offer additional benefits to you, including but not limited to sending promotional information about our products/services and/or facilitating competitions and/or giveaways;

* To provide you with information about third parties that may be of interest to you;

* To fulfill any other purpose for which you provide your information and consent; and/or

* To comply with our legal obligations and resolve any disputes that we may have.

INTERNATIONAL DATA TRANSFERS

Because STIR operates in both the United States and Canada, your information may be processed or stored in either country depending on the services you access. By using our Websites or providing your information to us, you consent to the transfer, storage, and processing of your information in these jurisdictions. Personal information may therefore be subject to the laws of the jurisdiction in which it is processed or stored.

DISCLOSURE OF YOUR INFORMATION, GENERALLY

We disclose Personal Information that we collect or that you provide, as described in this Privacy Policy, in the following circumstances:

* To our subsidiaries and affiliates;

* To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them;

* To fulfill the purpose for which you provide it;

* For any other purpose disclosed by us when you provide the information; or

* With your consent.

DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

We may disclose your Personal Information to third party service providers for the purpose of enabling them to provide their services, if you have allowed us to do so, or to help us run our business, including but not limited to:

* Information Technology (“IT”) service providers;

* Data storage, hosting, and server providers;

* Analytics companies;

* Error loggers;

* Maintenance or problem-solving providers;

* Marketing or advertising providers;

* Professional advisors;

* Payment systems operators; and/or Sponsors or promoters of any competition or promotion we run.

We may also disclose your Personal Information to third parties for the purpose of establishing, exercising, or defending our legal rights, including but not limited to:

* Debt collectors;

* Our legal counsel and/or prospective legal counsel; and/or

* Courts, tribunals, regulatory authorities, and law enforcement officers, as required by law.

We may disclose aggregated, anonymized, statistical data and/or non-identifying information about our users without restriction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the Personal Information you provide to us. The following mechanisms should help to provide you with control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of these Websites may be inaccessible or not function properly.

Promotional Offers from Us or Our Affiliates.  If we have sent you a promotional email, you may use the unsubscribe option in the footer of the email. This opt out does not apply to information provided to us as a result of a product or service purchase, or other transactions.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

ACCESSING AND CORRECTING YOUR INFORMATION

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, you can review and change your Personal Information by logging into your account profile on the Website and navigating to the appropriate settings page or sending us an email at [email protected] or [email protected] to request access to, correct, or delete any Personal Information that you have provided to us. We cannot delete some of your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or regulatory requirement, result in fraud, or cause the information to be incorrect.

PRIVACY RIGHTS REQUESTS

Depending on your jurisdiction, you may have the right to request access to the Personal Information we hold about you, request correction of inaccurate information, or request deletion of certain information, subject to legal or contractual restrictions. To make such a request, please contact us using the contact information provided in this Privacy Policy. We may need to verify your identity before responding to your request.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of your Personal Information with third parties for their own direct marketing uses. California’s “Shine the Light” Act provides that you have the right to submit a request to us at our email address in order to receive information on the categories of customer information that we shared and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. To obtain this information, please send an email message to [email protected] or [email protected] with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you with your email address in response.

Please be aware that not all information sharing is covered by the Shine the Light requirements, and only information on covered sharing will be included in our response.

DATA SECURITY

We retain Personal Information only for as long as necessary to provide our services, operate our Websites, comply with legal obligations, and resolve disputes.

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us through the Website is secured by TLS technology, and is stored on our secure, password protected servers behind firewalls.

We do daily scanning of our website for security exploits. We also use Cloudflare to protect our site from attacks. We have implemented a restricted employee access for all of our servers containing personally identifiable information.

Any payment transactions will be encrypted using SSL technology. We use Stripe and PayPal (both PCI-DSS compliant) as our payment processors.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Websites. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ Personal Information, we will notify you by email to the most recent email address provided to us either through correspondence or through your user account. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Websites and this Privacy Policy to check for any changes.

CONTACT INFORMATION

If you have questions about this Privacy Policy or our privacy practices, you may contact:

STIR Institute, LLC
PO Box 896
Saline, MI 48176
[email protected]

or

STIR Strategies, Inc.
235 John Street North, Suite 203
Stratford, Ontario N5A 0H9
Canada
[email protected]

© 2026 STIR Institute, LLC and STIR Strategies, Inc.